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Sony stands up to ipod--finally!
Can Sony Connect bring Sony into the digital music game?
by Melissa Davison | 04.29.2004 ReadMe | Print it.
Finally Sony has decided to pick up the ball and offer something comparable to the Apple i Pod.
Well not quite.
Sony will launch Sony Connect this spring. Connect appears to be Sony’s version of iTunes. The online music service will have database of 500,000 tracks downloadable for .99 cents a song or $9.95 for an album.
 | | Sony NET MD Walkman | Sony’s foothold in the music industry and ownership of music labels makes one wonder: what was the delay? That pesky problem of being able to provide music and pay the artists kept Sony diving into the digital downloading frenzy until Sony’s engineers in Tokyo and music team in the United States could resolve the technical and legal issues, according to the New York Times.
So where is the familiar white device or chic new colorful mini to place the songs in? This is where Sony believes it has struck gold. In the Sony Connect press release, Jay Sumit, manager of Sony Connect’s Manager stated “we are in the unique position to offer consumers easy-to-use, affordable service with the broadest number of devices.”
The beauty of the Sony Connect is its ability to transfer songs into several existing Sony products such as the NET MD Walkman, the Hi-MD Walkman recorders, the Atrac CD Walkman Players, and the Network Walkman Players.
Unlike the outrageously expensive iPods that can cost as much as $499, Sony’s products range from $60 to $300 in price.
 | | Apple iPod | With all pluses come drawbacks- The highest capacity for Sony’s mp3 compatible merchandise is 490 hours whereas some iPods can hold over 800 hours.
In addition, hard-core downloaders may not be excited to pay a dollar for the latest top ten hit. Sony will still have to convince Netizens to pay for what they are accustomed to getting for free.
But all chances for free tunes are not lost. You want to have your song and eat something too—if you get in line at McDonalds. This summer Sony will be giving away a free downloadable song with every Big Mac purchased. No longer do you have to take your chances on the “1 in 3 are winners” Pepsi caps.
Related Links:
Sony Style Portable Audio
Apple i Pod
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