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Drift Net > digital culture More crap for the Internet
Coming soon to a computer near you - more shameless ad techniques...According to a new study done by Forrester Research, a majority of national advertisers will decrease their budget for television ads by 20% because of DVRs (digital video recorders) like TiVo and Replay that lets you skip through commercial breaks.
Since there will always be a new commercial to fill any holes left by a 20% budget cut, does this mean that the people who don't have DVRs will be subject to sit through shittier commercials (is there such a thing/is that oxymoronic)? The report shows: 3/4ths of advertisers surveyed (out of 55) will boost budgets for the Internet, including banner ads and rich-media spots. Will ads on the Internet suddenly become fab and viewer-integrated (as if the annoying Flash banners ads that pop up without warning aren't bad enough)? The study also finds: 53% of advertisers said they will invest in search engine marketing, which lets advertisers track and measure the effectiveness of their campaigns. A big boost for Google(j/k), but isn't there a whole privacy issue to consider? It's not like compiling regular demographics through fill out cards from willing participants, or asking customers who order online where they saw the ad. These engines have the potential to record every keystroke, every site you visit, every window you open or close... It's a small difference from the despicable technique of buying e-mail addresses in bulk from web hosts in order to spam. Advertisers should fund a study first that answers the question: How many Internet users actually read the banner ads in the .027 seconds it reflexively takes them to click the X as soon as it pops up? before wasting our friggin' time and bandwidth. |
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| Recent comments by Bill Gates have stirred up a small backlash among copyright reformists |
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 08.21.2004 - 4:06 pm EDT"Roshan shares a personal anecdote about P2P software"
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